Vennquelle was being developed as a custom white-box software marketed to boutique recruiting firms. The name Vennquelle originated from the Venn Diagram and was created to illustrate all possible logical relations between a collection of different elements of the software. The mark includes pieces of the diagram overlapping to create a “butterfly” effect, an icon in motion. The vibrant colors were used to create a fresh, contemporary look in a normally sterile market.
Barnes-Jewish Hospital, one of the leading medical institutions in the country, wanted a report that focused on their transplant achievements. Working along with photographer Jay Fram, we intertwined the patients and doctors with their successful transplant stories. Throughout the book, we worked with the client to select additional stories to tell the rest of the story of BJH. The final design incorporated lines in a woven pattern, using shades of deep red, a nod to the heart. The weaved lines on the cover were embossed to add texture to the book. And the size was smaller to make it more personal.
Jay Fram @ www.jayfram.com
This campaign was a project for local St. Louis non-profit that developed a program to encourage economically disadvantaged families to read to their children. The organization focused on a goal of 5 minutes a day to read and touted the advantages of the activity. Working with their selected families, I directed a shoot with the families in a variety of environments around their neighborhoods. Photographer Jay Fram captured beautiful images that were incorporated into posters, calendars, bus and bus stop signage. After speaking to the families and to the client, I wrote the copy to accompany the images.
@Falk Harrison
Logo design by Corey Helling
Photography by Jay Fram @www.jayfram.com
Wilhelm + Wilhelm is an accounting firm that assists individuals and businesses in a variety of financial areas including taxes, financial planning and corporate accounting. The company has grown into a leading company in its field. Working with the company, we decided the focus on the name would be the best direction considering the repetitive letter “W”. The simple graphic style of the double letter is enhanced by the vibrant but cool blues, purples and greens; colors that speak to positive fiscal practices and the stability of the company and its’ clients. The sans serif type is clean and simple, keeping in line with the graphic icon.
The Solutia Rock n’ Roll Marathon brings out thousands of runners or walkers throughout the city. The route of the race was extensive, with opportunities for signage and visual design everywhere. Working with the Solutia logo and colors, I developed a look and feel for signage for a large variety of applications and work with local signage companies to execute the production and installation of the signage. The project involved securing permits, working with hotels and companies to receive permission to install the signage and scheduling nearly-simultaneous installation of the finished pieces. Once complete, the large-format graphics that lined the route added to the impact of such a monumental event for the area, and memorable branding for the client.
Wellington Hathaway is a financial investment group focused on real-estate holdings and procurement. The company wanted a vibrant logo that focused on the urban neighborhoods in the City of St. Louis and included the world-famous Gateway Arch.
RISE, formerly RHCDA, is an organization that helps provide more equitable housing for all and focuses in neighborhoods that are being revitalized and developed. This booklet helped to promote the change of name, and reinforce the focus of the organization’s goals and services. The colors and imagery were used to re-inforce the new logo and look, and the smaller size was to provide an accessible size to all constituents of RISE.
University United Methodist Church was looking to brand the church as a welcoming, open-minded church that wanted to attract a broad range of new members. Located near Washington University in St. Louis, it is surrounded by stately residential homes and a vibrant hub of the neighborhood. The neighborhood is home to families, students and educators of diverse backgrounds whether racial, economic or sexual preference. The unique values of the church are reflected in the broad range of colors and the circular shapes. The openings in the circles were designed to reinforce the welcoming embrace awaiting a new member of the congregation. The wrap-around shapes envelope each of which is meant to evoke a community within the church.
The Metropolitan Education and Training Center was established to educate and train adults in the careers of nursing, HVAC and construction. The client was requesting a mural, but with the the interior walls reaching 12 foot in height, it was cost-prohibitive. Instead, we directed a photo shoot of the students and employees of the MET Center and designed custom wallpaper for the space. We integrating quotes from notable figures who promoted growth and learning with the designs. The imagery created an environment where potential students, educators and visitors felt the empowerment and success the Center offered.
Photography by Jay Fram, www.jayfram.com